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Many people have discussed ethics and video games. Thus far the focus has been on two elements: the actions players take within a game and whether certain kinds of games are wrong to create, such as extremely violent video games. Taking Miguel Sicart’s work as a key starting place, I emphasize the moral importance of choice with respect to video games. This has several components. Focusing on single-player games, I consider gameplay choices that players make, such as how to complete a particular mission in a game and how the game evaluates and adapts to player choices in a way that attempts to impose and/or encourage a particular moral stance. Much literature focuses specifically on gameplay as the interactive component that makes video games a unique medium. However, I stress that we must also consider the choices designers make when they program a game; these choices can frequently go unnoticed and unquestioned by players. As such, while I agree with those who emphasize that players are capable of moral reflection, I question how often they actually engage in moral reflection. This suggests that there is room for pragmatic concern about how actual players – not ideal players – are affected by video games.